The website is a mirror of your business and website design plays a major role. It is the first thing people search for when they hear your brand name. And most often than not, people take out their cell phones to look it up since it’s more convenient and handy. So you need to ask yourself and your website developer– is the website responsive? Meaning, is it designed to adapt to any device it is accessed on?
Google gave us a prediction back in 2015 regarding the ranking of responsive websites. It said– mobile-friendly(responsive) websites will witness a boost in their search engine rankings in the near future.
What is a responsive website design?
Simply putting, a responsive web design ensures that your website functions properly and looks well across all platforms. A responsive website adjusts itself automatically to the user’s platform and screen size. With a responsive web design, you no longer have to pinch your screen to have a full view of the page.
With the number of smartphone users booming across the world with each passing year, it is high time that all businesses consult a web development company that can build a high-quality responsive web design.
If google’s prediction couldn’t convince you to believe us, here’s a list of advantages of a responsive web design for you:
- Smooth user-experience
- Budget-friendly
- Better management
- Better user information
- Enables immediate website updates
- Rank higher on search engines
- Reduction in bounce rates
- Say yes to higher conversion rates
LET’S DIG IN:
1. SMOOTH USER-EXPERIENCE
Who do you create a website for? Your users/ target audience. So providing them with a seamless experience is your top priority. Remember, people have an extremely short attention span. if your website takes forever to load or has low-quality images and unnecessary texts, they wouldn’t think twice before switching to another website which could possibly be of your competitor.
Thus, if your website is adaptable and users can access different features comfortably, they will linger on your website for a longer duration. This is what a responsive web design does for you.
2. BUDGET-FRIENDLY WEBSITE DESIGN
We know you’re thinking that a responsive website must be something really fancy. As a matter of fact–it is fancy! But will it pinch your pocket? NO!
In fact, creating a single responsive web design saves you from creating two websites– one for big screens and the other for small screens like smartphones.
Creating and maintaining two websites would any day cost you more than investing in a good responsive design that is user-friendly. Such a web design would ultimately attract more web traffic leading to a better ROI. Hence, spend on a skilled developer who can deliver excellent web design services.
3. A GOOD WEBSITE DESIGN HELPS IN BETTER MANAGEMENT
As we mentioned above, with a responsive web design you don’t have to create two different web versions compatible with separate devices. Moreover, it implies that you will only need to manage one website for your company. This will save you time and resources while increasing your ROI.
Additionally, a responsive design alleviates all of the stress associated with maintaining the website, including worrying about whether the redirected links will be successful in attracting visitors or whether you need to link your desktop or mobile website to an update for social media.
4. BETTER USER-INFORMATION
As a business, your highest priority is to get information on your target audience. Where they come from, what kind of a buyer they are, and how they behave on a website, are some of the concerns that could help you create a consumer base.
When the website is conveniently accessible to different kinds of devices, you gain traffic from all kinds of people belonging to varied backgrounds. This way businesses can create distinctive customer personas and increase lead generation by a sizable margin.
Knowing your consumer’s behaviour will also help you in making considerable changes in your products or services to increase sales.
5. ENABLES IMMEDIATE WEBSITE UPDATES
An outdated version of your website can be such a turn-off for your visitors. You will also lose the chance to see your website on top of the google search engine. Hence, it is super important for you to keep your website updated all the time.
A responsive website design will make it easier for you to update your website rapidly and allow you to make many modifications to the same version of the site. It even allows you to make those changes yourself without having to hire a website development company to maintain your website. It aids in time and financial savings simultaneously.
6. RANK HIGHER ON SEARCH ENGINES
You must be familiar with the term– Search Engine Optimization. This is the gold every business is sought after. SEO gives businesses a chance to rank higher than their competitors and be seen by their target audience. A high rank would automatically draw more web traffic to their website leading to better business.
Since the majority of the web traffic comes from smartphones, Google has linked your ranking with how adaptable your website is. Hence, A responsive website allows your target audience seamless access to your website from their smartphones; eventually increasing your search engine ranking.
7. REDUCTION IN BOUNCE RATES
Bounce rates mean the percentage of website visitors who bounce to another website after viewing the first page of your website. This sends a message to google that your website is not that effective in solving users’ problems. This would eventually lead to a lower SEO ranking.
Design plays a significant role here. Even if your website content is effective, the design needs to be user-friendly. If the website is not smoothly accessible through mobile devices, your visitors would quickly leave and look for solutions elsewhere.
A responsive web design eliminates such shortcomings and provides users with easily accessible features that tend to their queries efficiently.
8. SAY YES TO HIGHER CONVERSION RATES
Lower bounce rates mean that people will stay on your website for a longer duration which increases the chance of their conversion into customers. This happens when you have a mix of all the right elements– immaculate user experience, smooth navigation and improved SEO ranking.
Responsive web designs make it easier for your visitors to find solutions to their problems, and once they know that you can solve their queries promptly, they will choose you, every time!
FINAL TAKEAWAY
With google giving us clear information about responsive websites, the question of not integrating it into your website model does not arise. However, there are still a sizable number of businesses that have not switched to a responsive web design, hence bearing the loss of not being visible to their potential customers.
Mobile browsing is the reality and the sooner brands accept this, the better it will be. People have become used to finding answers to their questions at their fingertips. This is the information age, where information is readily available around the clock.
Thus, providing your audience with solutions, no matter how they are accessing your website, should be your top priority. You give them answers, they give you business. It is a give-and-take business. You need to be quick to grab their attention which can only happen through responsive web design services. No consumer would like to engage with your business if you do not give them a good user experience and a reason to stay for long.
Having said that, if you are looking for impeccable web developers who understand the pulse of internet users, Hummingbird Digitech is here to help!
Blending creativity with top-notch technology is our USP. Our clients would happily agree!
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