Gone are the days when businesses used to flourish without creating an online base. Nowadays, digital marketing has become the one-stop solution to increase sales and generate an online customer base. Through digital marketing, businesses can reach their potential customers in every corner of the world. It has reduced the proximity barrier thus increasing the number of target audience and potential buyers. 

Although strategized digital marketing requires investment, it is much cheaper than traditional marketing methods. Your customers already exist on the internet, you simply have to find a way through digital marketing to reach them. 

If you are a digital marketing agency or even an individual trying to learn about digital marketing, these 10 strategies are specially curated for you. Read on to know the industry’s best practices to maximize sales. 

1. UNDERSTAND YOUR AUDIENCE

The most basic yet impactful requirement for any business is knowing its audience’s likes, dislikes, preferences and expectations. You must understand where the majority of your audience interacts the most and what drives them to make a purchase. Is it an offer? Is it a discount? Is it a free gift or a voucher? 

Knowing their demographic location is also essential to a business. The best way to determine the demographic and psychological preferences of a customer is to create personas. These personas would guide you to create luring advertisements and offers to compel them. 

Here are some methods to know about your customers:

• Take short surveys
• Data Analytics
• Web traffic
• Cold calling

2. BRAND-BUILDING

Your brand is your baby. You know what it needs to grow and how you could make it stronger and prepare it for the world outside. Build a brand that is easily recognizable and stays in people’s minds for the longest time. 

For instance, as soon as you read “Whisper”, the sanitary napkin-selling brand pops up in your mind. That’s what we are talking about!

Your brand should be consistent on every online platform be it a website, social media handles or elsewhere. Make sure your logos, tagline, tone of approach and background story remains consistent throughout these platforms. It creates a recurring effect on your audience and imprints your brand name and logo on their minds. 

Remember to be true to yourself, do not oversell your brand, and let it remain what it truly is and you will surely see success. Because people value honesty!

3. EMAIL MARKETING

Often ignored, email marketing is your best friend when it comes to increasing sales. It is one of the best measures to retain your customers along with bringing in new customers for your business. Avoid generalized newsletters that create no sense of belonging for your valued customers. It puts them off eventually leading to unsubscribing from your email list. 

People like to feel special and newsletters are your one shot to show them that they are a crucial part of your brand and you would love to pamper them more. 

Use automation as it is good for keeping track and performing data analysis on the amount of traffic generated from the email list. The ROI of email marketing stands anywhere between 25%-95%. 

4. SEARCH ENGINE OPTIMIZATION

We can’t emphasize enough the importance of optimizing your online presence. Without optimization, your business would be similar to a caravan with no direction. It will land nowhere. Advanced SEO services increase your chance to rank above your competitors in search engines. This brings in more web traffic. Increased web traffic = increased revenue. 

Now having said that having a higher rank in search engines does not automatically mean that you will have more sales. It will put your brand out there to be noticed by the public. You have to keep a check as to how your SEO is performing and if it is bringing any value to your business or not. 

Some ways to conduct SEO are:

• On-page SEO
• Content on your website– blogs
• Through social media content
• Strategized keyword rankings

5. CONTENT MARKETING

You’ve probably heard the adage “Content is King.” It is true and has become more important after digital marketing opened several avenues for businesses online. Well-strategized content that contains specific keywords helps you rank better on the web. Numerous internet marketing companies rely on their content to boost sales.

Create content that educates and brings value to a customer’s life. Statistics show that educational content performs better than any other form of content on the web. 

Another important thing in creating content is consistency. You cannot post every day, hence you need to have a strategy where you post at a fixed interval and at a fixed time. This will make your audience wait for your content since they know the time you will be posting. Put efforts into your content and make them a solution to your audience’s problems 

Do not forget to add a Call-To-Action or CTA to your blogs!

6. SOCIAL MEDIA MARKETING

If not for anything else, use your social media for engaging with your customers. People love to be noticed. They like when a brand makes them feel that their opinions are valued. Get feedback from your customers through polls, QnAs, surveys etc. it will not only increase your online presence but also compel your customers to purchase from you since you are making them feel heard.

Here are some ways you can increase sales through social media:

• Use Instagram/Facebook’s targeting feature and run paid ads to attract the audience
• Approach social media influencers to promote your brand in exchange for money or PR products
• Get in touch with Youtube channels from your niche and ask them to promote your brand in their videos

Pro-Tip: choose the social media channel according to your demographics. Be where your target is and make them notice you. 

7. GOOGLE AD-WORDS

Google ads are everywhere. If you search for anything on the internet, a list of ads from different brands would be the first thing you see. You can use google’s ad feature to bring convertible traffic to your business. They have specific options based on your goals like generating leads, attracting traffic etc. 

If you do not have much idea about this feature, you can always hire a professional to do the job for you. ROI from Google AdWords is super-profitable and will keep your business thriving. However, you need to keep a close check on what’s working in your favour and what’s not. 

Important Tip: never let your paid traffic land on your website’s homepage. They will have to navigate through your website to find what they are looking for, which is frustrating. Instead, create a specific landing page for your web traffic in case of offers and discounts or a specific product advertisement. These kinds of landing pages with clear offers and no disturbance have the highest conversion rates.  

8. INTRODUCTORY OFFERS AND POP-UPS

To boost your conversion rates, give your new customers an introductory offer. It can be a discount or a free sample product which will compel them to make their first purchase. 

Pop-ups or exit-intent pop-ups stop your audience from abandoning their carts. These pop-ups examine their mouse movements and pop up right before they notice them leaving the website. Thus making an irrefutable offer to them. 

9. BE THERE FOR YOUR CUSTOMERS

Your customers need a prompt solution to their problems. They wouldn’t wait for you to respond after days. Be available for them and make sure you resolve their issues within minutes if possible. Even if the issue is taking time, communicate with them and get back with a solution as soon as possible. This will build their trust in you and they would most likely become a returning customer.

You can even use integrated bots on your website to provide 24/7 assistance to your customers. These bots can make conversations like a human and provide quick solutions for frequently arising queries. 

10. AFTER-SALES SERVICE

Lack of face-to-face interaction makes a customer sceptical about your business. It takes time to build solid trust, hence it is important to keep a proper follow-up with your customers. 

A few straightforward steps in the correct direction:

• Deliver on your promises 
• Create a safe online environment for them to interact with you
• Ensure your online payment gateways are safe and secure
• Engage with existing customers
• Get feedback from them through online platforms
• Be available for their assistance

WRAPPING UP

Data analytics is the single best tool to evaluate how your business is doing and what you can do to increase sales. Use the data derived from web traffic and social media platforms to perform an analysis. This will give you an insight into different customer personas and how they interact with your business. 

We, at Hummingbird Digitech, provide high-quality digital marketing services that would take your business to new heights. We also deal in professional SEO services to increase your web ranking.

So what are you thinking? CLICK HERE to book a consultation call NOW!