Increasing sales is not the only goal of your business. Your goal is to create mediums which will ultimately lead you to consistently increased sales. For that, you will need a good content marketing strategies and an excellent framework for proper execution.
As a business, your first priority should be knowing what you want, it is THE most basic requirement of running a business. You’ll be roaming around mindlessly if you don’t know your destination. Sit and learn where you wish to see your business a few years from now and what are your short-term or long-term goals. This will define your direction and give your content creation a purpose.
Here are 5 content marketing methods that every business should make use of:
1. Emails:
Emails make a promising consumer base for your business. By emails, we mean newsletters carrying regular updates from your marketing team to your consumers. These updates can be any information regarding your services or offer running on your products.
Prepare compelling newsletter content with clickable links included which would prompt an immediate response from your consumers. It would make you stand out in a crowd of competitors selling a similar product of interest.
2. Social Media:
one of the most popular mediums to push your business online. There are two ways to use social media for content marketing purposes– pitch your content directly by posting updates in the form of videos, photos, stories and reels or post links to your blogs and other forms of content.
You need to choose which platform would be suitable for the kind of content you want to showcase to your target audience. Facebook has the highest number of users and hence provides maximum reach.
Your existing and potential customer base interact and engage with your content thereby increasing your online presence and promoting your brand. Videos work best on social media platforms like Instagram and Facebook. Youtube is another effective medium to provide solutions and educate the masses while promoting your brand.
3. Influencer marketing:
Social media influencers run the world in the online space. With millions of followers in their hands, social media influencers can have a huge impact on your business. There are two types of paid services to get the influencers to promote you– send them PR hampers in exchange for their review or pay them a certain amount of money.
4. Website:
Your company’s website is one of the most important yet least valued content marketing platforms. Your website has the ability to utilize both of the most effective strategies utilized by high-growth companies—blogging and search engine optimization—and can become your most effective lead-generation tool with a little bit of care (SEO).
Web content is the content your website visitors read to know about your company. Make sure the content is optimized to enjoy a better ranking on Google.
Blogs are the most useful content tool to push your ranking. SEO-optimized content with suitable keywords works wonders for your business. Run a blog to keep the traffic coming in. Remember that not everyone has the time to read through long passages of material. Therefore, add visual components to your blogs, such as infographics, charts, and images, to make them immediately appealing. To keep readers coming back, make sure blogs are simple to read, well-formatted, and factually correct.
5. Webinars:
This form of content has gained mass popularity during the Covid-19 pandemic. It is a super useful tool to educate your target audience and push your brand. Host webinars on relevant topics and pain points of people, invite subject matter experts and deliver solutions for your audience.
SUMMING IT UP
We hope we could make content marketing easy for you through our simple yet effective tips and tricks. Remember, every business has different goals so your content might have to go through numerous changes before you finally get what works best. Do not lose hope if does not provide desired results within the stipulated time. Content marketing requires patience and expert involvement.
We, at Hummingbird DigiTech, aim to provide an end-to-end solution for all your content marketing requirements. Our dedicated SEO team makes sure all your business goals are properly aligned with the content we create for you.
Head to Hummingbird Digitech and let us hear you out!
