It is not a hidden secret anymore that nowadays people live online hence SEO a must for every business. Research shows that in 2022, an average person spends approximately more than six hours per day on the internet. It can be to stay in touch with friends or family or to gain knowledge. There are also people whose work involves staying on the internet for long durations. Whatever the reason, it is a fact that the internet comes in handy while looking for solutions.
Even at the smallest of queries, we hop on the internet to get instant results. The reason is– we don’t have time. Searching on the internet is the easiest and quickest way to find answers. This is also the reason why search engine rankings are important. People do not have the time and energy to scroll through pages to find what they are looking for. It is a habit to click on the first search result.
Remember how during your school days, you would compete with your classmates over the first rank in class? It is the same rat race in the online world where businesses fight their competitors for the first rank on the search engine– Google. It is a simple strategy: the higher the rank, the higher will be your web traffic.
The motive is to be the first solution provider your target audience clicks on to solve their query. However, the race doesn’t end here. Even after clicking on your website’s result, people can move on to another search result (probably of your competitor) if you fail to provide them with the answer they are looking for. So the game is about ranking but not limited to it.
You must be thinking, amidst all the lectures on rankings, we didn’t tell you how it is done. So here’s the magic term to crush all your competitors in the race– SEO or Search Engine Optimization.
Let’s dive into the details!
What is SEO?
Search engine optimization, or SEO, is the process of improving a website’s technical setup, content relevance, and link popularity so that its pages are more accessible, relevant to user search queries, and popular with users in general. As a result, SEO helps search engines rank these pages higher.
By presenting material that satisfies user search needs, search engines advocate SEO actions that help both the user search experience and the page’s rating. This comprises, among other SEO best practices, the use of pertinent keywords in page titles, meta descriptions, and headlines, the use of descriptive URLs that contain keywords rather than a list of numbers, and the use of schema markup to explain the meaning of the page’s content.
However, using too many keywords is NOT SEO. To enhance site traffic, it was typical to practise when SEO first emerged to purposefully pack a lot of keywords onto your website and within the site’s source code. The notion was that a page’s content will improve with more instances of a certain term. If you use this tactic as part of your SEO plan, your website will surely suffer consequences.
Today’s search algorithms use a variety of ranking elements, such as domain authority, links pointing to your website, local search, social media, content quality, relevancy, site quality, and user experience, among others. All of this is a part of professional SEO services. They must all be addressed on your website, certainly.
Here are 5 reasons why you should practice SEO extensively:
1. GROWTH IN WEBSITE TRAFFIC
The best referrers you’ll ever find are search engines. People use search engines for all their queries, and Google is by far the most popular, accounting for over 90% of all searches.
Google is that loyal friend who you go to with all your problems. Do you want to find a plumber? Google it! You’re looking for a doctor? Google it! Do you want to visit a cafe? Google it! This search engine is the friend who even completes all your sentences. Even if you know nothing about what you’re looking for, you can type one relevant term and end up finding the exact solution.
Without investing in SEO, Google might not even be aware that your company exists, making it impossible for potential clients to locate you. Search engines will direct potential clients to your website without the need for expensive advertising if you use the proper SEO tactics.
2. IMPROVED QUALITY TRAFFIC
With the aid of effective SEO, Google aims to connect potential buyers and sellers.
It’s not about tricking search engines into showing your site when you optimise. It’s about making sure search engines understand exactly what your content is about so that it shows up in front of the correct audience, which includes those looking for businesses similar to yours. Additionally, you have a considerably better probability of selling to a potential customer.
Moreover, a large increase in mobile searches has been observed because 78% of individuals now own a smartphone. Because of this more people have access to the internet thereby increasing the daily web traffic tenfold. Hence, businesses need to build responsive websites that are easily accessible from mobile phones.
Also, If you want to be seen locally, you must optimise your website and content for a particular area (town, city, or region), along with local citations, and high-quality backlinks. Additionally, search engines make sure you locate local, relevant, and most crucially, interested clients by guaranteeing users find relevant local companies.
3. It Boosts the Usability of Websites
Making your website search engine friendly is what SEO is all about, but it may also enhance the user experience for visitors to your website. If you put in the effort to create helpful and high-quality content, speed up and improve the responsiveness of your site, add backlinks, and improve each page, you usually get a great website in addition to one that is search engine optimised. A strong site structure and navigation, both of which affect how search engines rank a site, are aspects that enhance usability.
4. Boosts PPC Strategies
Paid (PPC) and unpaid (SEO) marketing techniques complement each other incredibly well. PPC and SEO both assist in getting your website to the top of the paid search results, respectively. Having both results show up at the top of the search engine results page increases the credibility of your business and demonstrates that you are not just paying for advertising to be on top. You can utilise SEO to maximize your PPC efforts; for instance, if you employ a high-ranking page for PPC advertising, it might perform even better, particularly if the term has a cheap cost per click.
5. User Engagement Rates are Enhanced
A well-optimized website attracts relevant visitors. Searchers are more likely to spend more time perusing a website with valuable information that matches their goal, which can eventually result in more conversions and a higher return on investment. Customers that spend more time on a website tend to feel more connected to the business, which can result in customer advocacy and recurring income. Utilize one of the many online tools available to audit your website, then tweak elements like your title and meta tags to increase visitor interaction. Make sure your website is secure and mobile-friendly as well.
END NOTE
You can monitor changes in website traffic, conversions, and rankings with SEO. Platforms like Google Analytics offer a full range of data and let you go down to an exceptionally fine level. SEO is not just about keywords, it involves everything from your website’s UI UX to how well you are engaging your customers through the content you publish. Hence it is high time you develop a responsive website that is mobile-friendly and has options like sharing on social media. This increases web traffic and helps you boost your SEO practice.
For your business to rank at the top, you need top-notch consistent effort. And for that to happen, you’ll need our help! Hummingbird Digitech, as a growing digital marketing agency, is committed to provide our clients with persistent results throughout their digital journey.
How do we achieve that? Well, our team strives to provide high-quality content combined with advanced SEO services!
Allow us to contribute to your success story by clicking here!
